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A52 Warehouse welcomes YES, Jones, Slash and Nidecker

A52 is excited to announce that we have a new partnership with Nidecker Snowboarder and their group of brands. Henry Nidecker Senior set out to build the best snowboards in the world in 1984.

For the 2013-14 season A52 Warehouse Inc. will ship snowboards from YES, Jones, Slash and Nidecker to retailers across Canada.

Nidecker uses state-of-the-art technologies to build premium snowboard products and they are also the driving force behind three of the most exciting young brands in snowboarding.

YESnowboard is a collaboration with pro riders Romain de Marchi, DCP, JP Solberg, and Tadashi Fuse, a company that is redefining what it means to be a freestyle snowboarder.

Jones Snowboards is a project with Jeremy Jones, the world’s best big mountain rider, a man who has dedicated his life to pushing the boundaries of snowboarding, and who decided that Nidecker was the best choice to help him develop the world’s finest technical snowboard gear.

Slash Snowboards was founded by the legendary Gigi Ruf, who was driven by a desire to make unique and quality snowboards that perform better than anything else on the market. Needless to say, he succeeded.

We’re stoked to be working with Nidecker. Can’t wait to get next years goods out while Nidecker keeps the push strong on the frontline.

Nidecker

Nidecker is one of the original snowboard brands in existence. It has 125 years of history making its own products. Located in the heart of Switzerland, giving its design team convenient access to the best mountains in the world to test its products. Nidecker consistently design and produced high-end snowboards, boots, and bindings with state-of-the-art technologies. We are snowboarders, designing and building snowboards for the most discerning snowboarders.



Sean Miller

Sean currently heads up Business Development for No Limits Group and A52 Warehouse. He’s been a part of the apparel and footwear industry since 1996 with a full spectrum of business experience along the way. Started on floor at retail in Edmonton, moved to Vancouver to be an in-house rep, moved up to sales and marketing management and ran a hybrid sales / management agency. Inspired by family, skateboarding, surfing, innovation in business and individuals who live a full yet grounded life.